Top 5 Beauty Retail Apps on iOS in Greece Q2 2024

In the second quarter of 2024, the beauty retail app market in Greece saw varied performance across the top 5 applications. Here’s a detailed look at the downloads, weekly active users, and revenue trends for these apps, based on data from Sensor Tower.

SEPHORA - Maquillage, Parfum experienced a decline in downloads, starting from 8.8K in the first week of April and dropping to about 2.4K by the end of June. Weekly active users showed a similar downward trend, peaking at 20.7K in mid-April and closing the quarter at approximately 13.4K.

Notino: profumi e cosmetici had relatively stable weekly active users, fluctuating between 2.1K and 3.8K throughout the quarter. Downloads were modest, starting at 1.3K in early April and settling at around 273 by the end of June.

BEAUTY BAY maintained a consistent yet low download rate, beginning at 138 and ending at 104 downloads per week. Weekly active users remained steady, averaging around 500 throughout the quarter.

Παλιά έκδοση - Sephora showed minimal activity with downloads peaking at 209 in mid-April and dropping significantly thereafter.

CHARLOTTE TILBURY started slow with downloads but saw a spike in mid-June, reaching 144 downloads. Weekly active users exhibited growth, increasing from 327 in early April to 447 by mid-June.

For more detailed insights and data on app performance, visit Sensor Tower.